Billion-Dollar Blindspot: The Inefficiency in Marketing Spend
Over $50 billion lost annually in digital marketing due to inefficiency
(Source: Forbes)
70% of marketers struggle with measuring campaign performance accurately
(Source:Gartner)
Global marketing spend exceeds $1 trillion, yet ROI remains elusive
(Source: McKinsey).
A traditional, people based solution, is difficult and expensive
STEP ONE
Inefficiency
Labour costs have increased as a %
of an agencies net revenue by 65%
(Moore Kingston Smith)
STEP TWO
Attribution
Too many media opportunities and
privacy concerns, make traditional
tracking almost impossible for media
agencies
STEP THREE
Lack of Talent
The annual agency turnover rates are at over 30%
(Forbes)
Mixmite will become the world’s leading independent arbiter of media effectiveness.
It will accurately predict an e-commerce companies future revenue and action recommendations on how to to increase sales.
● Precision analytics to optimize marketing spend
● Customized solutions tailored for diverse industries
● Real-time insights
● Real-time changes to media strategy
is solving the tracking conundrum
Digital (all) marketing is arguably broken.
A small number of mega companies account for a huge proportion of all ad spend, and yet measuring this cross channel is now impossible.
Privacy concerns have led to a challenging tracking environment.
It is hard for brands to take a dispassionate view of how their money is being spent.
Brands can now automate the entire marketing process through MIXMITE
Lower costs
Predictable